Over the last decade, online businesses have grown from
boutique online retailers to market players such as Amazon and eBay. As the
online market share continues to grow relative to traditional retail, and as the
online experience becomes a crucial part of all business planning, web analytics
and analysis will move to the forefront for tracking growth and
revenue.
For website analysis, the standard that most everyone uses is
the free Google Analytics tool. By applying some simple codes to your web pages,
Google can track referrals, visitors, time on site, search keywords, on page
clicks, and many other valuable pieces of data. Most everyone uses Google
Analytics because it is good and quite comprehensive - and considering that it's
free, it represents a great value. Google Analytics has a great system for
reading referral traffic; and considering that Google is the standard for pay
per click, it is easy to hook up PPC campaigns and track their
performance.
The challenge with Google, however , is the same challenge
one faces when using Salesforce. com. In most instances, once someone places an
order, we have to move to a different system to track that order. This same
issue crops up when working in an ecommerce environment and the analytics are
disconnected from the order system.
Some of the benefits of a NetSuite
based ecommerce system is that NetSuite can track most, if not all, of what
Google Analytics tracks, including search keywords. For example , to match up
keyword conversion tracking from Google to NetSuite, you define all the keywords
you want to use in Google and then manage the inventory in NetSuite which will
generate unique campaign URLs that reference your landing pages. These URLs are
then used as landing pages for keyword campaigns in Google. Once you do this, as
people click through PPC ads, NetSuite will track the information. Now that you
have both NetSuite and Google Analytics tracking the same data, you can use both
reporting systems to compare results to get a comprehensive perspective of your
web site visitor behavior.
NetSuite's Reporting Goes Beyond Google
Analytics
NetSuite can also go further because it can distinguish between
a visitor and a customer. Because NetSuite is an integrated CRM and ERP, the
reports will have information on customers and their order history, and is
capable of giving a more comprehensive view of how a visitor and customer
behaves on your site. Simply, NetSuite's offers more data, providing a more
robust reporting structure.
Here by, Netsuite Erp Consultant for your enrichment of Netsuite.
