Solution Marketing: Just What Is It?

"How do we progress from offering products to offering solutions?" This urgent question has reached the top of many technology CMOs' initiative list. When IDC interviewed solution marketing experts for the newest report in our CMO Advisory best practice library, they confessed that that the first issue to tackle is agreement on what is a solution. IDC predicts that by 2016, more than 80% of technology purchases will significantly involve the line-of-business...

Read More

Welcome to 7th Grade Technology

This blog's purpose is to provide information for the current and past students of the 7th Grade "Introduction to Technology" class at D.S. Ray Middle School.I, Mr. Lepine, and my teaching partner, Ms. Wallace, team teach this course and are always looking for different ways to make the class better for all of our students.We hope that this blog will further educate and inspire you to explore technology. In the future, we hope to have our students contribute to this blog and hopefully use it to connect with other people that can give them a better...

Read More

Tech Sales and Marketing Execs: Avoid Negative Attention from Your CEO!

By Richard Vancil, Vice President, IDC's Executive Advisory Group A long-standing rift exists between sales and marketing in the IT vendor community. We all recognize the tired observations: sales is more tactical and marketing is more strategic; sales is all about the short term and marketing is about the long term; sales brings in the money and marketing just spends it. And we all know that the finger-pointing from the "two sides" gets sharper from there! Just as these misalignments and strained relationships have been long-standing, so...

Read More

Product, Solution and Industry Marketing. . . the Next Evolution

Product marketing needs to undergo a significant evolution in the technology industry. It must no longer be marginalized as a content creation role or simply included as part of product management. Companies have an opportunity to lead this evolution by leveraging product, solution, and industry marketers to drive innovation in the organization and better meet the needs of their customers. Here are some key insights and guidance for tech marketers: Companies should conduct a comprehensive audit of their product, solution, and industry marketing...

Read More

Automotive Wallpapers And even Superior quality Wallpapers

If you ever dream about using some sort of warm amazing buses, after which it there are plenty of variations to figure out right from. The value standard is around 90 large tutorial 525 large perfectly, through a large number of luxury internal parts and even Herculean outsides additionally. Most of the flanges and even dive are actually A-one, through latest technology and do not really need to care around crash right into bumpers the...

Read More